Im curious I know TikTok pushed over 1 minute long videos a while back and many people always aim for over 1 minute still (I believe to do with monetisation) but do they actually perform better view wise? In my experience very short videos around 15 to 30 seconds seem to do exceptionally well. Ones around a minute do perform fine too but when 3 mins etc I feel like they massively underperform. What is your own experience with this?
Are 1 min long TikToks Outperforming shorter TikToks?
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