YouTube Affiliate Marketing in 2026

Does anyone use affiliate marketing in 2026 for their brand? I am curious how people are finding businesses to affiliate with and whether it is worth it or not. I have done a few paid product placements in my time which worked well for the companies and have shared affiliate codes and links and with a small audience the result has been okay. I have had a few clicks but no buyers probably the wrong audience really or the video wasnt where it should be. How have yours went on YouTube? Do you find people click your links and purchase? It is still eyes on the brand regardless which is good for them and it also creates a sense of youve made it with your viewers when they see you post products, either that or think youve sold out haha