Got this in an email this morning, I hadnt even heard of BrandConnect until now:
Finding the right brand deals should be much simpler. That's why we're making it easier for creators to get in front of brands and agencies with YouTube Creator Partnerships (formerly BrandConnect). It's a unified product built to help partners connect with you directly. Plus, we're expanding access to new countries, so more creators can turn their passion into a sustainable business.
I wonder how useful this is, I know years ago there were like brand matching websites I have forgotten their names now.
Would you use YCP?