We Create Merch - Taking the stress out of building your community.

Hi Everyone,

What if you could launch your own clothing and accessories collection without putting in any money, buying stock or handling a single order?

That’s what we’re offering at We Create Merch. You promote your collection to your community. We do EVERYTHING else.

I’m Alex, founder of We Create Merch, and we’re looking for creators with 50,000–200,000 followers (or more) or subscribers and strong engagement, particularly on YouTube and Instagram, with TikTok also relevant.

You can take a look at what we’re building here: https://www.wecreatemerch.com

We’re especially interested in adventure, travel, outdoor and sport creators who haven’t launched merchandise yet. You’ve built an audience, developed your own identity and earned your followers’ attention. We help you turn that connection into products they’ll be proud to wear—and an additional income stream for you.

There’s no upfront investment. In fact, there’s no money required from you at all.

We use a pre-sold drop model. Together, we develop a collection and open a pre-order window. Your followers place their orders and pay before the main production run begins. Those orders fund production and fulfilment, and you earn an agreed share from the sales.

Before we launch, we agree the product pricing and your earnings arrangement, so you understand exactly how it works and how you’ll be paid.

The idea is to take away the practical barriers that stop creators getting started. You don’t need to find a designer, source a manufacturer, build a shop or work out how many sizes to order. You don’t need boxes of clothing in your spare room or hours spent packing parcels.

We take care of the whole process:

• Concept and design: We get to know your content and community, then develop designs around your identity, interests, catchphrases and shared experiences.
• Clothing and accessories: We help select the right products for your audience, including T-shirts, hoodies, caps and accessories.
• Samples: We provide products for you to wear, photograph and feature in your videos before the drop launches.
• Your online shop: We build and manage the storefront, product listings, checkout and customer payments.
• Launch support: We guide you through the promotional schedule, including teasers, reveals, posting frequency, reminders and the final push before pre-orders close.
• Production and quality checks: We coordinate manufacturing against the orders received.
• Fulfilment and customer service: We handle packing, shipping and customer queries, with clear delivery information for your followers.

Your part is to help shape a collection that feels right for your audience, then wear it, talk about it and actively promote the drop. We’ll support you throughout, so you know what’s happening and what to share next.

For us, the most important thing is engagement, engagement, engagement.

We’re looking for creators whose followers regularly watch, comment, share and join in. People who recognise your references, follow your adventures and feel part of what you’re doing.

Consistent views, real conversations and a strong connection with your audience matter far more to us than one viral video. We also want partners who are excited to put their name behind a collection and give the launch proper attention.

Your next adventure, a challenge, a milestone or a phrase your community already loves could be the starting point. We want to create products that mean something to your followers and feel like a natural part of your content.

My background is in clothing, product development and retail through Life Well Lived. We Create Merch combines that experience with our manufacturing partners, and our existing distribution capabilities to manage the work behind the scenes.

Our aim is to develop ongoing partnerships, starting with a focused first collection and building towards further drops as we learn what your community responds to.

If you’ve been thinking about merchandise but haven’t known where to start, I’d love to hear from you.

Reply here or send me a message with your social links, follower or subscriber numbers, typical recent views and engagement, and a little about your community. Let me know whether you’ve sold merchandise before and any ideas you’d love to explore.

You’ve built the community. Let’s create your collection. You promote it—we handle the rest.

Best,

Alex Newman
Founder | We Create Merch
https://www.wecreatemerch.com

Hi Michael,

Thanks for moving this to the right place and for the warm welcome! 🙂

You can find us here: https://www.wecreatemerch.com

Yes, we absolutely consider smaller channels too. The 50k–200k range is a guide—the most important thing is engagement and the relationship you have with your community. We’d love to hear more about your restarted channel and what you’re building.

Until recently, our work has focused on larger projects and brand development for our own brands. That includes a Great Ormond Street Hospital project in partnership with actor Tom Ellis, which generated £100,000 in sales in 24 hours, alongside work involving The Boat Race merch and for many years and others.

We’ve now created We Create Merch to bring that design, product development and manufacturing experience to individual creators, helping them create products they love and that their communities deserve.

This particular creator offering is new, so the examples we can share currently come from our wider project and brand work. I’d be happy to show you some of those and discuss what could work for your audience. Every community is different, so we’d shape the collection and expectations around yours.

The model is straightforward: no money required from you at all. We handle design, samples, the online shop, production, packing, shipping and customer support. You help shape the collection and promote it to your audience, with customer pre-orders funding the drop.

Feel free to send your channel link directly to alexander@lifewelllived.co.uk—I’d love to take a look and have a chat.

And absolutely, I’ll get involved around the forums and help wherever I can, particularly with questions about clothing, design, manufacturing and launching products.

Thanks again!

Alex Newman
Founder | We Create Merch
alexander@lifewelllived.co.uk
https://www.wecreatemerch.com